3 Biggest Real Estate Social Media Blunders

There’s no rule book that lists the Do’s and Don’ts of social media marketing but here’s the three blunders that real estate professionals should avoid at all costs.

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Sign up for SMMCamp 6 Mobile Marketing for Real Estate on Dec 9

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1 – Get Over Yourself

I hate to be the one to tell you but people just don’t care about Realtor’s and Realtor’s lives. They view us as a disposable service that they can call upon as and when they need us. This means that most people don’t want to be hassled by a Realtor and our “salesy/spammy” messages.

(Ouch – I didn’t pull any punches with blunder number one).

In short, if you write an endless stream of posts about your listings, open house and statements like “by the way, the greatest compliment I can receive is a referral”, your new social network “friends” will quickly tune you out and remove you as a connection. Read more..

Tech Savvy Agent to Speak at Social Media Marketing Camp 5

Chris Smith, the Tech Savvy Agent and winner of the 2010 Inman Most innovative Blog, will speak at Social Media Marketing Camp 5 on September 9.

The 5th SMMCamp will focus on using “Facebook to Market and Sell Real Estate” and features four real estate social media experts who will show you how to use Facebook to get to the closing table.

Chris will start off the 3 hour webinar by teaching how to convert Facebook Fands and Friends into Clients. After you attend the webinar you will immediately be able to use customize your Fan Pages to capture visitors’ contact details and direct traffic to your listings and homes for sale.

SMMCamp 5 is online and free – register right here!

About the Tech Savvy Agent

Chris Smith is the Tech Savvy Agent and winner of the Inman 2010 Most Innovate Blog Award.

As you might expect, the Tech Savvy Agent is at the cutting edge of leveraging tech innovation to drive your real estate business.

Download the Real Estate Social Media eBook

You can download the Real Estate Social Media eBook at Social Media Advocate.

It’s a 142 page guide that will show you how to create and execute your social media marketing plan in just 10 days.

It was written specifically for the real estate industry and has received rave reviews from Realtors, investors, mortgage brokers and title agents.

Download the Real Estate Social Media eBook.

1,845 Friends Commit Social Network Suicide

Before you die in real life why don’t you practice in the virtual world?

That’s what 1,845 “friends” did when they committed virtual suicide by deleting their profiles on a number of the leading social networks like Facebook, MySpace, Twitter and Linked In.  For good measure they also “unfriended” 121,223 friends and deleted over 291,000 tweets.

And Facebook really doesn’t like it!

In fact they dislike it so much that they sent Moddr_ (the developer of the Web 2.0 Suicide Machine) a very nasty Cease and Desist demand.  Facebook doesn’t allow you to permanently delete your own account and they also don’t want anyone messing around with “their” data.

You can read the full C & D demand right here.

This is how it works in the words of the Web 2.0 Suicide Machine creators: Read more..

Real Estate Social Media – Create a Local Community

For the past year I’ve been preaching the virtues of using real estate social media to create hyper local communities.

The plan is to create your own social network (using Ning) or create a group (using Facebook) and limit membership to local residents. The group can be as small as a neighborhood or as large as a small town. The group can be real estate based or it can be an open for anything to do with the community.

When you set up the group you immediately establish yourself as a group and community leader. This recognition gives you instant local credibility and positions you to convert your new status into more real estate business. Read more..