Day 5 of Building a Local Community for my Hometown using Facebook
by Ross Hair on February 4, 2010
in "how to", Facebook, Real Estate Social Media
On Day 5 I basically took the day off to finish promoting Social Media Marketing Camp (SMM Camp) but still made some progress.
First I interviewed Mimi Bell, the organizer of the Art Walk and asked her how she expected the community site to help the community. Here’s what she said:
Then I quickly popped over to the site and was really surprised to see how many people had become fans. Read more..
Day 4 of Building a Local Community (to get more Real Estate Deals)
by Ross Hair on February 2, 2010
in "how to", Facebook, Real Estate Social Media
Results from Day 4 of my quest to use real estate social media to build a local community on Facebook that I can later leverage to drive more real estate business.
You can view Day 1, 2 and 3 at www.smmcamp.com/blog
Day 4 was a slow day for me as I took time off to produce promotional cards to give to business owners to distribute to their customers.
I went to Office Depot to print the promotional cards. They had a special of just $4.95 for 50 cards or $39.95 for 500 cards. The card is basically just a business card with the web address. I also bought little heart stickers from Target for about $7 for a few hundred stickers.
The goal is to have business owners distribute the cards to their customers. I expect that the site will go viral in a short period of time as people join and start to tell their friends. Read more..
Co-Opting Community Leaders
by Ross Hair on February 1, 2010
in "how to", Facebook, Real Estate Social Media
More results from Day 3 of my quest to use real estate social media to build a local community on Facebook that I can later leverage to drive more real estate business.
I finished off Day 3 by meeting with a number of local community leaders. In particular I wanted to meet with community leaders who will help me virally grow the Fan Page. Here’s a short video of my meeting with Bert Steele, the owner of the only grocery store in town. My goal was to be allowed to distribute a small business card with the Fan Page address to shoppers as they paid for groceries at the cashier. In return I promised to promote Bert’s store on the community site. Back Scratching 101!
Day 3 of Building a Local Community (to get Real Estate Business)
by Ross Hair on February 1, 2010
in "how to", Facebook, Real Estate Social Media
This is Day 3 of my quest to use real estate social media to build a local community on Facebook that I can later leverage to drive more real estate business.
On Day 1 I set up a Fan Page on Facebook for my home town of Niwot Colorado.
Day 2 I added content, video and photos to the Fan Page.
On Day 3 I’m going to customize the Fan Page by adding a community directory, events and I’m going to get a unique URL.
The first step is to make it easy for people to find the Fan page so I registered a unique username or URL. Basically your unique URL is a sub-directory of Facebook. As an example, my personal unique URL is www.facebook.com/rosshair.
It’s worth noting that Facebook allows you to register a unique URL for your personal profile and Fan Pages but not Groups. There’s also one little catch with Fan Pages – you need 25 fans in order to get a unique URL.
To get past this obstacle I simply sent a message to my Facebook Friends and 25 of them quickly became fans of my new Fan Page. Here’s a copy of the message: Read more..
Day 2 – Build a Local Community on Facebook (to get more Real Estate Business)
by Ross Hair on February 1, 2010
in "how to", Facebook, Real Estate Social Media
This is Day 2 of my quest to use real estate social media to build a local community on Facebook that I can later leverage to drive more real estate business.
One Day 1 I set up the Niwot Fan Page on Facebook. One of the main features of the page is video so I decided to use video to promote the Fan Page and encourage the local community to join and participate in the site. Every visitor to the site is encouraged to submit a 12 second video about “Why I Love Niwot…” At the end of each week I’ll award a prize to the best videos. The prizes will all be donated by local business owners and are each worth about $25.
Here’s the sample video that I shot:
Real Estate Social Media – Create a Local Community
by Ross Hair on January 24, 2010
in Real Estate Social Media
For the past year I’ve been preaching the virtues of using real estate social media to create hyper local communities.
The plan is to create your own social network (using Ning) or create a group (using Facebook) and limit membership to local residents. The group can be as small as a neighborhood or as large as a small town. The group can be real estate based or it can be an open for anything to do with the community.
When you set up the group you immediately establish yourself as a group and community leader. This recognition gives you instant local credibility and positions you to convert your new status into more real estate business. Read more..
