Day 4 of Building a Local Community (to get more Real Estate Deals)

Results from Day 4 of my quest to use real estate social media to build a local community on Facebook that I can later leverage to drive more real estate business.

You can view Day 1, 2 and 3 at www.smmcamp.com/blog

Day 4 was a slow day for me as I took time off to produce promotional cards to give to business owners to distribute to their customers.

I went to Office Depot to print the promotional cards. They had a special of just $4.95 for 50 cards or $39.95 for 500 cards. The card is basically just a business card with the web address. I also bought little heart stickers from Target for about $7 for a few hundred stickers. 

The goal is to have business owners distribute the cards to their customers. I expect that the site will go viral in a short period of time as people join and start to tell their friends.

One interesting point is that I’ve already run into a little opposition. Not everyone is thrilled about the site. The main reason is that there’s already an official site that has been endorsed by the local business association. Unfortunately it’s growing very slowly and I’ll quickly overtake their membership numbers.

One of the first posts on my fan page was by the business association encouraging people to join “their” site. I don’t know about your town but this little town is very political and everyone has an opinion about everything. I deliberately didn’t consult the local business association as I don’t want to build the site and make decisions “by committee”.

This may or may not be a mistake – time will tell.

Now all I need to do is co-opt a few more community leaders into promoting the site and I’ll be ready to open it to the public in a few days.

About Ross Hair

Ross Hair is bald, a fan of real estate social media and a wicked genius with a Flip camera.