Schedule for SMMCamp 13 – Social Media in 2012 on

Thursday January 26 from 12 Noon to 3pm Eastern

All webinars online and free!

Sign up to the right of the page to get access codes:

12 Noon Eastern – Ross Hair

Welcome by Ross Hair – The Baldest Man in Real Estate!

Ross will get the event kicked off and, most importantly, share details of event prizes and downloads.

Connect with Ross at:

RossHair.com

Facebook

12:15 pm – 12:45pm Eastern

Glenn Sanford

Glenn is the founder and CEO of eXp Realty Group and is at the vanguard of online and social media marketing.

Glenn Sanford launched cloud-based national real estate brokerage eXp Realty in October 2009 and has used social media and the internet to create one of the most innovative and fastest growing real estate companies in the nation.

The brokerage has no physical offices. Its agents and brokers work from home and conduct meetings online in a video game-like virtual setting. The company’s elimination of brick-and-mortar offices has contributed to its growth — it currently operates in 21 states and has plans to expand to four more states and Canada by January.

You can connect with Glenn on Twitter at @ceoglenn

12:50pm – 1:10 pm Eastern

Lisa Archer & Laurie Davis aka The Geeky Girls

Lisa is one of the original Geeky Girls and a full time broker at Team Ludlow Realty (Keller Williams) in Charlotte, North Carolina.

You’ve probably seen Lisa and Laurie at Agent Reboot, Agent Connect and just about every other real estate conference as she keeps up to date with what’s happening in the online and social media space.

You can connect with Lisa at http://facebook.com/lisaludlowarcher

Laurie Davis is one of the co-founders of The Geeky Girls and a full time agent with Keller Williams in Pinehurst, North Carolina.

Laurie will outline her exact social media plan for 2012 and show you how to effectively “touch” local prospects and stay front on mind with past clients.

You can connect with Laurie at http://facebook.com/lauriewestondavis and make sure you become a fan of the Geeky Girls at http://facebook.com/TheGeekyGirls

1:15 – 1:35 Eastern

Jimmy Mackin

Jimmy is an old favorite at SMMCamp, a social media maven and founder of the Tech Support Group on Facebook – one of the largest tech and social media groups for Realtors.

Jimmy is trusted by thousands of real estate professionals to lead the way in the latest developments with social media and technology – so don’t miss this session.

You can connect with Jimmy on Facebook at http://facebook.com/jimmypmackin

1:40 – 2:10pm Eastern

Katie Lance

Katie Lance is the social media director for Inman News and responsible for the massive social reach that the Inman group enjoys across all the social networks.

Katie will share how to create a powerful social brand in 2012 and in particular with show you how to create evangelists who will promote your brand and advocate your services to their friends and colleagues.

This is the next generation in social media marketing and a critical session to attend.

You can connect with Katie at http://facebook.com/katielance

2:15 pm Eastern

Kristy Owen is a full time Realtor in Austin and the original genius behind the the 365 Things to Do in ___________ community pages.

Kristy owns her local social space with over 189,000 fans on her Facebook Page for her home city of Austin. In case you’re wondering … that’s insane.

You can connect with Kristy at http://facebook.com/365thingsaustin

SMMCamp for Real Estate (Social Media Marketing Camp) is back:

Thursday December 8 at 12 Noon Eastern

As Always it’s online and free.

SMMCamp 12 will focus on Finding Clients on Google + and features 5 real estate experts who use social media to find new clients and close more business.

This is a no fluff 3-hour workshop that focuses on tactics that work in today’s real estate market.

Register to the right ========>>>>>>>>

SMMCamp 11 – Video for Real Estate is online and free on

Thursday September 1 from 12 Noon to 3pm Eastern.

The webinar features 5 video experts who use video to connect with prospects and convert them into new clients. This is a hands on 3-hour workshop to show you how to shoot, edit, publish and syndicate video.

Register at SMMCamp or by filling in the form on the right hand side of the page ====>>>>

When it comes to real estate blogging content isn’t just king, it’s kong.

That’s why we invited six real estate bloggers to share the exact content strategies they use to engage and connect online with new clients.

SMMCamp 10 – Blogging for Real Estate features 5 real estate blogging experts who will share the exact tactics and content strategies they use every day to generate real estate sales from their blogs:

Thursday July 21

12 Noon to 3pm Eastern

Online and Free!

Join thousands of real estate professionals on the best 3 hour workshop you’ll attend this year.

Sign up at SMMCamp or to the right of the page =======>>>>>>

If you’re in the real estate industry and you love social media then you need to follow the five best real estate social media blogs. Like the name suggests the blogs are all about how you use social media to grow your real estate business.

Here’s the list:

Shameless Honorary Mention

Ross Hair

I’m not allowed to vote for myself so I added my blog at http://rosshair.com to the list under the honorary mention category. This also meets the FTC requirements that mandate the inclusion of at least one bald guy with an ironic yet iconic last name in all lists that have anything to do with real estate social media.

Tech Savvy Agent

Chris Smith is the Tech Savvy Agent and a regular speaker at Social Media Marketing Camp. Chris has a cult like following derived from his countless speaking engagements all over the nation and his charming boy band good looks.

But most of all you get the latest news and reviews on critical social media and real estate tools and resources that will help you grow your real estate business.

Real Tech Guy

Jonathan Rivera is the Real Tech Guy and founder of the Real Estate Referral Group on Facebook with over 54,000 fans.

Jonathan and I disagree on everything except that his blog and weekly podcasts provide cutting edge social media and technology tips for real estate professionals

The MLS App

Jimmy Mackin (he writes his name as Jimmy but answers the phone as James) has burst onto the social media scene with The MLS App. The MLS app really is an app that allows you to add the MLS to Facebook but it’s also the best place to find detailed “how to” reports on using Facebook to find more clients for your real estate business.

Are We Connected

Mike Mueller is a real estate social media pioneer who provides the pots and pans for many of the social media gold miners. In between speaking at every conference ever, Mike writes for his blog at Are We Connected, creates fan pages and consults to real estate professionals looking to leverage social media to take their real estate business to the next level.

My Tech Opinion

Nicole Nicolay doesn’t return any of my calls inviting her to speak at Social Media Marketing Camp. It must be because she’s busy writing another borderline genius blog post or report on how social media and technology can put you ahead of the real estate sales curve and generate an endless pipeline of buyers and sellers.

You can catch up with Nicole at My Tech Opinion, a blog she writes with her partners Reggie Nicolay and Chad Johnson.

Bonus Mention

The Phoenix Real Estate Guy

Jay Thompson is the Phoenix Real Estate Guy. Jay doesn’t share how he publishes his blog so you need to work it out for yourself or listen to one of his seminars. But his blog is uber successful so you should probably follow it and start to copy, reverse engineer and steal his best ideas.

General Social Media Blogs

I read and recommend the following social media blogs:

Mashable – http://mashable.com

Social Media Examiner – http://socialmediaexaminer.com

All Facebook – http://allfacebook.com

Real Estate Social Media Community

If you want to hang out and connect with other real estate social media fans then you must join Social Media Advocate. It’s packed with free eBooks and videos showing you how to use Facebook, LinkedIn, Twitter and Activerain.

Social Media Marketing Camp 9 – Social Networks for Real Estate is on

Wednesday May 11 from 12 Noon to 3pm Eastern.

As always the event is online and free.

Register at SMMCamp.com.  ======>>>>>

SMMCamp 9 features four social networking experts who will discuss their five secrets to getting the maximum return from their preferred social networks. This is a no fluff webinar that attracts thousands of real estate professionals.

Katerina Gasset – Activerain

Lewis Howes – LinkedIn

Amy Porterfield – Facebook

Sean Malarkey – Twitter

Facebook speaker to be announced.

Register for SMMCamp right now! =========>>>>>

Here’s the line up of speakers and their topics for Social Media Marketing Camp 8 – Facebook Pages for Real Estate.

The webinar is online and free this Wednesday April 6 from 12 Noon to 3pm Eastern.

Register at http://smmcamp.com

That’s three hours of content packed, fluff free social media tactics and strategies that our experts use to find, connect and transact with home buyers and sellers.

Here’s the full list of speakers and their topics:

12 Noon Eastern – Ross Hair

Welcome by Ross Hair – The Baldest Man in Real Estate!

12.05pm – 12:55pm (Eastern)

How I Sell 1.22 Homes a Day Using Online and Social Media Marketing

(OK – I made up the headline for dramatic effect – but it’s true).

Ben Kinney is a real estate Super Star who is on track to sell over 500 homes this year.

Ben will share how he uses Facebook Pages to find new clients and actively engage with his online friends. In particular he’ll show you how to improve your EdgeRank and will tell you about the 5 different Pages that every real estate professional needs to build on Facebook.

1:00 pm – 1:55pm Eastern – Panel of Facebook Page Experts

Be Engaged and Get Social – Content that Works

DotJenna is a social media expert and trainer who will show you how to connect with your fans (likers) and become a social authority.

The key is quality content and DotJenna will show you what content you should post to engage and convert visitors into clients.

Customize Your Facebook Page to Convert Visitors into Clients

Craig Collins is a real estate investor and Social Media expert who manages the social media accounts for some of the biggest names in the real estate investment industry.

Craig will show you how to customize your Page and convert visitors to you Page into fans (likers).

Adding Real Estate Search to Your Facebook Page

Derek Overbey will show you how to add real estate search to your Facebool Page so you can promote your listings on Facebook.

He’ll also show you how to pull local real estate data into your Page to create a real estate center.

Add an Email Capture Form to Your Page

Jimmy Mackin will show you the quick, easy and free way to convert your visitors into contacts so you can market to them at any time and build a constant pipeline of new leads and prospects.

Converting your visitors into contacts and clients is a critical part of your social media strategy, especially on Facebook.

2pm – 2.55pm Eastern –

Create a Page for Your Local Community

Kristy Owen is a full time Realtor in Austin and the original genius behind the the 365 Things to Do in ___________ community pages.

Kristy will show you how she attracted over 155,000 fans (likers) to her 365 Austin Page and how she converts the member base into closed real estate transactions.

I interviewed Dean Oullette from Thompson Realty in Phoenix, Arizona about the role that video marketing played in his real estate business.

“13 out of of my 15 current listings came from video marketing” said Dean.

It’s a story that I hear again and again as we prepare for SMMCamp 7 – Video Marketing for Real Estate on Thursday January 20 at 12 Noon Eastern.

Every speaker at SMMCamp has a similar story to tell and are all huge fans of video marketing and its positive impact on their business.

Keith and Shannon French of Buy Baltimore Properties credit video marketing with doubling their closed sales. Josh Aberson with Hegg Realtors in Sioux Falls, South Dakota video blogs as often as possible and Jim Duncan of Nest Realty Group dominates his local real estate market through video.

And they’ll show you exactly how they do it at SMMCamp this Thursday.

Register for SMMCamp here!

Mobile marketing has taken off but few real estate professionals have worked out how to incorporate it into their marketing plan.

If you are just starting out here are the three most common mistakes you should try to avoid.

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Sign Up Here for SMMCamp 6 – Mobile Marketing for Real Estate
Thursday December 9 at 12 Noon Eastern – Online and Free!
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Here’s the 3 biggest mobile marketing blunders made by real estate professionals:

Note – most mistakes stem from a lack of budget. Don’t beat yourself up if you make all three blunders – it’s a big club filled with 99% of the real estate industry.

1. Fail to Understand the Difference between a Mobile Device and a PC

This may sound like an obvious failure but most real estate professionals don’t differentiate between a mobile device and a PC. They’re treated as the same thing and no effort is made to avoid their limitations or embrace their advantages.

They work completely differently and have their own pros and cons.

A PC can do many things that a mobile device can’t do. It can support large files, view large websites with layers of sub navigation and has a nice big keyboard (and mouse).

Your mobile device can’t do many of the things that any PC can do.

Large files take forever to download, small keyboards make it tough to type and a small screen really limits what you can physically see on a site.

On the flip side a mobile device is, well, mobile and can easily and instantly be used as a phone, camera, music player or location based service.

You can use a phone to call an 800 service to get details on a listing or receive a text or email from the curb outside a home but what good will that information be if the information comes as a huge bulky file that needs to be printed to be read?

The simple rule of thumb is to keep your mobile site simple, quick and uncluttered. Small picture files, single images on a page and short content summaries all work on a mobile device.

You should build a standalone dot mobi site – but who has the budget for that?

2. Not being Mobile Ready

The next blunder is to not make your mobile marketing mobile friendly or mobile ready.

This is no small problem as mobile platforms are not as advanced as PC platforms. Many phones don’t work with iFrames or Java so if you have a website with a cool flash player no-one on an iPhone will be able to see it.

Remember also that there is no defined standard for mobile devices. They’re all different and have different operating systems, each with their own quirks.

A quick and cheap solution is to piggy back on websites that are mobile ready. Large listing sites like Zillow or Trulia have the infrastructure to build mobile functionality into their platform. If you syndicate your listings to Zillow you can direct your mobile visitors to view your listings on Zillow.

If you have a WordPress blog you can download a plugin called WordPress Mobile that will improve the mobile readiness of your site.

Here’s a useful tip – to test your existing sites you can use a service called Ready Mobile.

3. Not including a Call to Action or a Call to Close

Many real estate agents and investors use call capture systems that allow prospects to call a marketing number, enter a code and listen to prerecorded information about a property.

One huge mistake is to provide the recorded information but not include an option to be connected immediately to a live person or use a system that doesn’t immediately notify you and provide you with the phone number of a new lead.

There is nothing more powerful than receiving a call about the property while the caller is still on the phone listening to information. The caller is fully engaged in the search process, is actively looking at your home or listing and is probably available for an immediate appointment.

Your system should also provide an option for receiving information by multiple channels like text, voice or email.

Like we noted at the beginning of this article, don’t beat yourself up if you’re not 100% mobile ready. The technology is still too new and costly for the average real estate professional to incorporate into their business.

Do what you can but at the very least start thinking about the new mobile world – because it’s already here and it isn’t going away.

About Ross Hair

Ross Hair is the baldest man in real estate and a huge fan of real estate social media marketing.