SMMCamp 15 – Blogging for Real Estate
by Ross Hair on April 19, 2012
in "how to", Blogging, Real Estate Social Media
We’re doing a quick reload by holding
SMMCamp 15 – Blogging for Real Estate on Thursday May 3 at 12 Noon Eastern.
Every real estate marketing plan needs to include connecting with your community online and on social networks. The best way to set up an online presence is to create a blog that focuses on your hyper local community. Our 5 real estate bloggers will show you exactly what you need to do to find new clients and close more business.
Register to the right (or go to www.SMMCamp.com) ===>>>
Social Media Marketing Camp 6 Downloads and Guides
by Ross Hair on December 9, 2010
in "how to", Free eBook, Mobile
SMMCamp 6 – Mobile Marketing for Real Estate was a huge success. Over 1,200 real estate professionals attended the three hour webinar featuring 6 real estate mobile marketers. My deepest thanks to all the presenters and attendees for making it the best real estate social media event.
Here’s a short recap with the promised links and downloads. I’ve also attached a link to each presenter’s Facebook profile or website so please LIKE his or her page and leave a comment or question.
You should also go to www.facebook.com/smmcamp and look at the comments. There are many, many more resources and links on the fan page.
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Owlio Real Estate Platform – The Owlio real estate platform is a marketing and referral platform for real estate professionals. You can open a free account at www.owlio.com or you can upgrade your account at www.owlio.com/pro and get the entire Social Media marketing course as a bonus (worth $497).
This offer is good for a few more days for SMMCamp attendees.
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Session 1 – Mobile Marketing 2011 – Ross Hair
Download – The Mobile Marketing for Real Estate Guide.
The Mobile Marketing for Real Estate Guide will give you an overview of the mobile market and how you can use mobile devices like your smartphone to buy and sell real estate.
Check back in at www.facebook.com/smmcamp for updates to the guide.
Session 2 – Essential Smart Phone Devices and Apps – Chris Smith akaThe Tech Savvy Agent
Download – Chris offered a copy of his presentation to anyone who LIKED his fan page and posted a comment with a reference to SMMCamp.
Here’s a short cut straight to the presentation slides.
Session 3 – Power Panel Discussion
Shooting Video with your iPhone – Sharon McNamara
You can see the exact videos that Sharon takes and publishes at www.bostonconnect.com
QR Codes for Real Estate – Mike Bowler
Here’s Mike’s QR code plus if you want the 25 ways to use QR and the 90 day test drive on clikbrix you need to email direct mike@mikebowler.com with PRE1122 in subject line.
Mobile Real Estate Search – Drew Burks
LIKE Drew’s page as he always has great tips and advice.
You should also take a look at his website at www.webrealestatetools.com
Your Own iPhone Real Estate Search App and QR Codes – Chuck Marunde
Here’s the link to download Chuck’s eBook.
Chuck also provided the details on how to get your own real estate search app but you need to go to his blog at http://www.sequim-real-estate-blog.com/ to get the details.
Session 3 – Mobile Marketing System – Jonathan Rivera aka The Real-Tech Guy
Jonathan shared his Mobile Marketing system at www.mobilemarketingforrealestate.com
You should also LIKE his Official Real Estate Referral Group and look for referrals in your area.
QR Codes for SMMCamp 6 – Mobile Marketing for Real Estate
As part of my mobile education I created a QR code for Social Media Marketing Camp 6 – Mobile Marketing.
To view the code you need to download a QR Code reader app to your phone and take a picture of the code. The QR code reader will render the image into the marketing material for SMMCamp.
Cool Real Estate Video Marketing
by Ross Hair on November 29, 2010
in "how to", Blogging, Real Estate Social Media
One of the most effective ways to use real estate video to engage your clients is to create a neighborhood real estate video.
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Register for SMMCamp 6 Mobile Marketing for Real Estate on Dec 9 ===>>>
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The goal of the video is to capture the look and vibe of the neighborhood (and position you as the local real estate expert). Take your audience on a virtual tour and capture the best and most iconic local features. Pay special attention to the style and architecture of homes in the neighborhood.
One company that has really incorporated real estate video into their marketing is Nest Realty in Charlottesville, Virginia. Not surprisingly Nest Realty was received the 2009 Inman Most Innovative Brokerage award.
Nest has produced quality videos for the town and each local neighborhood. The videos are short (between one and four minutes) and really reflect the feel and flavor of the community. Read more..
Day 5 of Building a Local Community for my Hometown using Facebook
by Ross Hair on February 4, 2010
in "how to", Facebook, Real Estate Social Media
On Day 5 I basically took the day off to finish promoting Social Media Marketing Camp (SMM Camp) but still made some progress.
First I interviewed Mimi Bell, the organizer of the Art Walk and asked her how she expected the community site to help the community. Here’s what she said:
Then I quickly popped over to the site and was really surprised to see how many people had become fans. Read more..
Day 4 of Building a Local Community (to get more Real Estate Deals)
by Ross Hair on February 2, 2010
in "how to", Facebook, Real Estate Social Media
Results from Day 4 of my quest to use real estate social media to build a local community on Facebook that I can later leverage to drive more real estate business.
You can view Day 1, 2 and 3 at www.smmcamp.com/blog
Day 4 was a slow day for me as I took time off to produce promotional cards to give to business owners to distribute to their customers.
I went to Office Depot to print the promotional cards. They had a special of just $4.95 for 50 cards or $39.95 for 500 cards. The card is basically just a business card with the web address. I also bought little heart stickers from Target for about $7 for a few hundred stickers.
The goal is to have business owners distribute the cards to their customers. I expect that the site will go viral in a short period of time as people join and start to tell their friends. Read more..
Co-Opting Community Leaders
by Ross Hair on February 1, 2010
in "how to", Facebook, Real Estate Social Media
More results from Day 3 of my quest to use real estate social media to build a local community on Facebook that I can later leverage to drive more real estate business.
I finished off Day 3 by meeting with a number of local community leaders. In particular I wanted to meet with community leaders who will help me virally grow the Fan Page. Here’s a short video of my meeting with Bert Steele, the owner of the only grocery store in town. My goal was to be allowed to distribute a small business card with the Fan Page address to shoppers as they paid for groceries at the cashier. In return I promised to promote Bert’s store on the community site. Back Scratching 101!
Day 3 of Building a Local Community (to get Real Estate Business)
by Ross Hair on February 1, 2010
in "how to", Facebook, Real Estate Social Media
This is Day 3 of my quest to use real estate social media to build a local community on Facebook that I can later leverage to drive more real estate business.
On Day 1 I set up a Fan Page on Facebook for my home town of Niwot Colorado.
Day 2 I added content, video and photos to the Fan Page.
On Day 3 I’m going to customize the Fan Page by adding a community directory, events and I’m going to get a unique URL.
The first step is to make it easy for people to find the Fan page so I registered a unique username or URL. Basically your unique URL is a sub-directory of Facebook. As an example, my personal unique URL is www.facebook.com/rosshair.
It’s worth noting that Facebook allows you to register a unique URL for your personal profile and Fan Pages but not Groups. There’s also one little catch with Fan Pages – you need 25 fans in order to get a unique URL.
To get past this obstacle I simply sent a message to my Facebook Friends and 25 of them quickly became fans of my new Fan Page. Here’s a copy of the message: Read more..
Day 2 – Build a Local Community on Facebook (to get more Real Estate Business)
by Ross Hair on February 1, 2010
in "how to", Facebook, Real Estate Social Media
This is Day 2 of my quest to use real estate social media to build a local community on Facebook that I can later leverage to drive more real estate business.
One Day 1 I set up the Niwot Fan Page on Facebook. One of the main features of the page is video so I decided to use video to promote the Fan Page and encourage the local community to join and participate in the site. Every visitor to the site is encouraged to submit a 12 second video about “Why I Love Niwot…” At the end of each week I’ll award a prize to the best videos. The prizes will all be donated by local business owners and are each worth about $25.
Here’s the sample video that I shot:
How to get your Unique Username on Facebook
by Ross Hair on January 28, 2010
in "how to", Facebook, Real Estate Social Media
