Tech Savvy Agent to Speak at Social Media Marketing Camp 5
by Ross Hair on August 26, 2010
in Facebook, Real Estate Social Media, Webinars
Chris Smith, the Tech Savvy Agent and winner of the 2010 Inman Most innovative Blog, will speak at Social Media Marketing Camp 5 on September 9.
The 5th SMMCamp will focus on using “Facebook to Market and Sell Real Estate” and features four real estate social media experts who will show you how to use Facebook to get to the closing table.
Chris will start off the 3 hour webinar by teaching how to convert Facebook Fands and Friends into Clients. After you attend the webinar you will immediately be able to use customize your Fan Pages to capture visitors’ contact details and direct traffic to your listings and homes for sale.
SMMCamp 5 is online and free – register right here!
About the Tech Savvy Agent
Chris Smith is the Tech Savvy Agent and winner of the Inman 2010 Most Innovate Blog Award.
As you might expect, the Tech Savvy Agent is at the cutting edge of leveraging tech innovation to drive your real estate business.
Social Media Marketing Camp is on September 9
Social Media Marketing Camp 5 – Market and Sell Real Estate on Facebook – is confirmed for Thursday September 9 from 10am to 1pm.
As always the event is online and free and you can sign up at www.smmcamp.com.
SMMCamp 5 features four world class speakers at the leading edge of real estate socia media marketing.
Chris Smith – Tech Savvy Agent and winner of the 2010 Inman Most Innovatiove Blog
Darin Persinger – Social media marketer and pioneer of Fan Pages for Listings marketing
Ross Hair – The Baldest Man in Real Estate, real estate agent and investor and founder of Social Media Advocate
Ben Kinney – Top producer at Keller Williams, VP of Marketing for Active Rain
Register now at www.smmcamp.com to view the full schedule.
Can You Sell Homes on Facebook?
by Julia Kline on May 19, 2010
in Facebook, Real Estate Social Media, Webinars
Can you sell homes or market real estate listings on Facebook?
This is a question that I get asked all the time.
One person who knows how to sell homes on Facebook is Darin Persinger.
Darin has pioneered a way to create a Fan Page for each listing and then integrate direct mail with social media marketing to sell the home. His strategy focuses around exploiting the viral nature of Facebook and co-opting the neighbors into promoting the property by inviting them to the Facebook Fan Page and encouraging them to “like” the page and leave a comment.
It is all very clever and it has a huge upside as it allows Darin to market himself to the neighbors and ask for their listings.
If you want to learn how Darin sells homes on Facebook you can attend his session at Social Media Marketing Camp 4 (SMMCamp) on May 27. It is online and free so register right now!
About Ross Hair
Ross Hair is the baldest man in real estate and a huge fan of real estate social media marketing.
Facebook Pages Manual
by Julia Kline on May 10, 2010
in Facebook, Free eBook
Facebook just released a Facebook Pages Manual that’s a nice Fan Page 101 guide. It’s worth reading if you’re a Facebook newbie but I recommend that you ignore the advice about connecting your mobile device to receive updates. The updates will drive you crazy after a while.
You can download the Facebook Pages Manual right here!
Day 5 of Building a Local Community for my Hometown using Facebook
by Ross Hair on February 4, 2010
in "how to", Facebook, Real Estate Social Media
On Day 5 I basically took the day off to finish promoting Social Media Marketing Camp (SMM Camp) but still made some progress.
First I interviewed Mimi Bell, the organizer of the Art Walk and asked her how she expected the community site to help the community. Here’s what she said:
Then I quickly popped over to the site and was really surprised to see how many people had become fans. Read more..
Day 4 of Building a Local Community (to get more Real Estate Deals)
by Ross Hair on February 2, 2010
in "how to", Facebook, Real Estate Social Media
Results from Day 4 of my quest to use real estate social media to build a local community on Facebook that I can later leverage to drive more real estate business.
You can view Day 1, 2 and 3 at www.smmcamp.com/blog
Day 4 was a slow day for me as I took time off to produce promotional cards to give to business owners to distribute to their customers.
I went to Office Depot to print the promotional cards. They had a special of just $4.95 for 50 cards or $39.95 for 500 cards. The card is basically just a business card with the web address. I also bought little heart stickers from Target for about $7 for a few hundred stickers.
The goal is to have business owners distribute the cards to their customers. I expect that the site will go viral in a short period of time as people join and start to tell their friends. Read more..
Co-Opting Community Leaders
by Ross Hair on February 1, 2010
in "how to", Facebook, Real Estate Social Media
More results from Day 3 of my quest to use real estate social media to build a local community on Facebook that I can later leverage to drive more real estate business.
I finished off Day 3 by meeting with a number of local community leaders. In particular I wanted to meet with community leaders who will help me virally grow the Fan Page. Here’s a short video of my meeting with Bert Steele, the owner of the only grocery store in town. My goal was to be allowed to distribute a small business card with the Fan Page address to shoppers as they paid for groceries at the cashier. In return I promised to promote Bert’s store on the community site. Back Scratching 101!
Day 3 of Building a Local Community (to get Real Estate Business)
by Ross Hair on February 1, 2010
in "how to", Facebook, Real Estate Social Media
This is Day 3 of my quest to use real estate social media to build a local community on Facebook that I can later leverage to drive more real estate business.
On Day 1 I set up a Fan Page on Facebook for my home town of Niwot Colorado.
Day 2 I added content, video and photos to the Fan Page.
On Day 3 I’m going to customize the Fan Page by adding a community directory, events and I’m going to get a unique URL.
The first step is to make it easy for people to find the Fan page so I registered a unique username or URL. Basically your unique URL is a sub-directory of Facebook. As an example, my personal unique URL is www.facebook.com/rosshair.
It’s worth noting that Facebook allows you to register a unique URL for your personal profile and Fan Pages but not Groups. There’s also one little catch with Fan Pages – you need 25 fans in order to get a unique URL.
To get past this obstacle I simply sent a message to my Facebook Friends and 25 of them quickly became fans of my new Fan Page. Here’s a copy of the message: Read more..
Day 2 – Build a Local Community on Facebook (to get more Real Estate Business)
by Ross Hair on February 1, 2010
in "how to", Facebook, Real Estate Social Media
This is Day 2 of my quest to use real estate social media to build a local community on Facebook that I can later leverage to drive more real estate business.
One Day 1 I set up the Niwot Fan Page on Facebook. One of the main features of the page is video so I decided to use video to promote the Fan Page and encourage the local community to join and participate in the site. Every visitor to the site is encouraged to submit a 12 second video about “Why I Love Niwot…” At the end of each week I’ll award a prize to the best videos. The prizes will all be donated by local business owners and are each worth about $25.
Here’s the sample video that I shot:
Day 1 of Building a Local Community – A Real Estate Social Media Case Study –
by Ross Hair on January 30, 2010
in Facebook, Real Estate Social Media
This is Day 1 of my quest to use real estate social media to build a local community on Facebook that I can leverage to drive more real estate business.
I made the decision to build my local community using Facebook Fan Pages. I was going to use Facebook Groups but decided at the last moment to change to a Fan Page because it can be accessed by non-members of Facebook.
So step 1 is to set up the Fan Page for my home town of Niwot, Colorado.
Setting up a Fan Page is really easy. Simply log in to your Facebook account and click on the Ads and Pages icon at the bottom of the page or you can also go to www.facebook.com/pages. Read more..
