As you know by now, I love to share about events!

Real Estate Connect San Francisco is hosted by InmanNews.

Register and receive 25% discount using code SPECIALNT

For over fourteen years, Brad Inman, publisher/founder of Inman News, has brought the best minds in real estate and technology together for 3 power-packed and inspiring days.

Connect is where innovation meets inspiration.

People who come to Connect tell us – “Connect was a game-changer for me.”
• 93% told us they would recommend Connect to a colleague.
• 92% told us that Connect met or exceeded their expectations.

Real Estate Connect SF 2010 is about:

• Fueling innovation
• Engaging and networking with a diverse group of professionals
• Cultivating growth
• Interactive sessions
• Real-world learning
• Being able to meet top speakers, CEO’s and executives you won’t meet anywhere else
• Taking care of business
• Exploring new frontiers in real estate and technology.

These are some of the people that are already registered for Connect

MLS Associations

• Arizona Regional MLS, CEO, Director of Communication, Business Development Manager
• C.A.R. (California Association of Realtors) President, Executive VP, Director
• Greater Albuquerque Association of REALTORS®, Technology Director
• Houston Association of REALTORS®, Director of MLS
• So Cal MLS, General Manager, President-Elect, Legal Counsel,
• …and others!

Brokerages

• Alain Pinel Realtors, VP Relo & Business Development, VP Technology, VP Corporate Affairs
• Century 21, CEO/President, VP of Strategy, VP Communication
• Coldwell Banker, COO, VP Internet Services, Marketing Director
• McGuire Real Estate, CEO, VP Integrated Marketing
• Prudential California, CEO, EVP Client relationship Development, Tech Manager,
• …and others!

Real Estate Tech Companies

• Docusign, Social Media Manager, Marketing Program Manager, Senior Account Executive
• eNeighborhoods, VP Agent, Executive Director, Director of Business Devolopment
• Foreclosure.com, President/CEO, CTO
• Street Advisor, CEO, Marketing Director
• Zillow, COO, Director of PR, Director of Broker Relations
• …and others!

Register and receive 25% discount using code SPECIALNT

Have you attended any of these Connect events? Let us know in the comments.

Naomi Trower
Real Estate Broker
Social Media Strategist
Social Media Real Estate Marketing
“Teaching Professionals Social Media”

Last week’s Social Media Marketing Camp’s blogging webinar was such a success that I decided to write a follow-up post on 7 Real Estate WordPress Blog Essentials.

I will share a tip that has been bringing more traffic to my site as well as a list of wordpress plugins that you will get your blog off and running to a great start.

I’ve noticed that I have been receiving additional traffic to my site just by making sure to do 1 simple thing:

Label All Pictures With Keywords In Your Blog

Images are great for your blog but it is so easy as you upload them to shorten the actual name of the file to wp.jpg for example using the above image. There are more internet searches for wordpress plugins so labeling it wordpress-plugins.jpg or real-estate-wordpress-plugins.jpg is even better.

However, you want to use the words for your particular specialty whether it may be open house, tax credit, forensic loan audit or commercial cost segregation. Be sure to start implementing this right away as well as add this plugin to work simultaneously with this strategy:

SEO Friendly Images

SEO Friendly Images is a WordPress optimization plugin which automatically updates all images with proper ALT and TITLE attributes. This plugin improves traffic from search results.

Platinum SEO Pack

Platinum SEO Plugin is the ultimate wordpress SEO solution.  Platinum SEO Plugin offers all the features of All in One SEO plugin plus more. Here are a few key features:

Google XML Sitemaps

Google XML Sitemaps plugin will generate a special XML sitemap which will help search engines like Google, Yahoo, Bing and Ask.com to better index your blog. Additionally it notifies all major search engines every time you create a post with new content.

Great Real Estate

Great Real Estate Plugin – enables real estate agents, brokers, and REALTORS to display and manage information about their listings. Widgets and custom page templates permit display of only available homes, only sold homes, a random “featured” home, and a detailed property page for a listing.

Mortgage Center

Mortgage Center Plugin – provides

• Real-time mortgage rates from Zillow’s GetRateSummary API
• A monthly payment calculator utilizing Zillow’s GetMonthlyPayments API
• Closing cost estimates (courtesy of Closing.com)
• A few educational mortgage articles (courtesy of Zillow.com Help Center)
• Links to the latest blog posts from Mortgages Unzipped, Blown Mortgage, and Mortgage Reports.

Real Estate Chart Of The Day

Real Estate Chart of the Day is a widget-based plugin. It displays relevant real estate and mortgage-related charts to your blog.

Data includes:

• Existing Home Sales
• New Home Sales
• Mortgage Rate Trends
• Fed Funds Rate
• Retail Sales Data
• Consumer Confidence
• Home Price Index
• Case-Shiller Index
• Pending Home Sales

BONUS:

Mortgage Loan Calculator

Mortgage Loan Calculator plugin is a great value-add for any loan officer or real estate agent looking to provide good-looking, functional, valuable content to readers.

The screenshot below displays The Calculation Summary and Chart, as it appears when a visitor clicks the Calculate button. 

Have you installed your FREE copy of wordpress to your website yet? Be sure to get in the game that will help you to dominate your local market and let us know in the comments any questions that you may have on this topic.

Naomi Trower
Real Estate Broker
Social Media Strategist
Social Media Real Estate Marketing
“Teaching Professionals Social Media”